Outo the Lerical is far more then clever rhymes and unique beats. He is also a multifaceted brand with his hat in multiple arenas. Born Shima Tern'a in East Orange New Jersey, “Outo” was influenced by hip-hop at young age. Seeing major artists such as Naughty by Nature and The Fugees come from his hometown he always saw music as a career. At 15 he relocated to Denver, Colorado after getting into some trouble in New Jersey. The relocation didn’t stall his dreams however. No matter the setting from a young age Outo is always willing to put on a performance. In 2004 Outo signed his first major record deal with the help of Horizon Management in NYC. Rapping and lyrics came naturally to Outo so it was no surprise when he realized he was good at music production as well. Being able to write and produce his own music is what sets Outo apart from other artists and keeps his fans anticipating more. In 2008 he singed a 50/50 deal that laid the foundation for his current 80/20 label distribution deal with BBFrecords out of Milan, Italy. Along with promoting his own brand Outo wanted to create a platform to promote artists with the same musical drive and passion as him-self, thus creating Black Butter Fly Records. Under the Black Butter Fly umbrella Outo expanded to the fashion industry with get money clothing and infiltrated the media and entertainment industry with studio22 music and media. Well on his way to hip-hop mogul success Outo has appeared in The Source and Vibe and has opened for the likes of Juicy J and Too $hort. His music career well rounded with production for major motion pictures as well as theme song creation for various companies. He has even developed an app to allow fans access to his merchandise, music and social media all at once, proving that he is an innovative pioneer in the industry. Even with his many accomplishments Outo has no plans to slow down. You can catch his cameo in the upcoming feature film “Father Sun.” His plans to expand his clothing line have come to fruition and he is constantly working to mold his Black Butter Fly artists into successful brands. Currently working on his second studio album Outo strives to produce the quality music that his fans have grown to love. With music being his true passion he works to leave the legacy of a great producer and lyricist.